Prosecco DOC. Various locations

Fair Design.
Environmental Graphics.

Wine Paris / Paris / February 2024
Prowein / Dusseldorf / March 2024
Vinitaly / Verona / April 2024

The Studio was chosen by the Consorzio di tutela Prosecco DOC to represent the Denomination with a new design concept in the main roadshows of the wine sector during 2024: Wine Paris in Paris (12/14 February), Prowein in Dusseldorf (10/12 March) and finally Vinitaly in Verona (14/17 April). Nature, transparency and lightness are the themes underlying the concept that modulates the identity of Consorzio in three different setups that are united by the same fil rouge. Towering up 4 meters high, flexible membranes embrace the exhibition space like a double skin that over layering of materials, weaves and light make seem ethereal. In view of lightness, the metallic design of a sort of reticular interweave covers all the display structures, which are conceived to welcoming visitors. The image of the Venetian-Friulian countryside and the design of the wine-leaf graphically define the exhibition-area recalling the roots of the company and design a landscape articulated in private meeting spaces and rest spaces in dialogue with a series of vertical partitions. The result is a narrative space of strong identity, a sort of tissue place, an organic space that expands and contracts to offer a dynamic narration and express all the tidy beauty of the Venetian-Friulian territory with the value of its products.

Photo courtesy of Consorzio Prosecco DOC