Salone del Mobile. Milan / April 2012 / Pedrali Spa
Salone del Mobile. Milan / April 2012 / Pedrali Spa
A dynamic and allegoric landscape, made of 10 scenographic, big, out of scale, 5 metres diameter wheels, displays Pedrali’s products in all their finishings and shapes.
The series and the wide range of the offer are enlightened by the living narrative of graphic dynamic video projections, shown on the wheels’ backgrounds and allowing a double layer of reading.
The volume designed for the reception and the lounge area becomes a background offstage of the different perspectives.
A multilayered border, containing from metallic grid to semi-transparent fabric, allows to see through into the depth.
An installation along the sides of the volume, with the new exterior lights produced by Pedrali, characterizes and underlines the different layers with light.
photo by Ottavio Tomasini / Chiara Berselli
A dynamic and allegoric landscape, made of 10 scenographic, big, out of scale, 5 metres diameter wheels, displays Pedrali’s products in all their finishings and shapes.
The series and the wide range of the offer are enlightened by the living narrative of graphic dynamic video projections, shown on the wheels’ backgrounds and allowing a double layer of reading.
The volume designed for the reception and the lounge area becomes a background offstage of the different perspectives.
A multilayered border, containing from metallic grid to semi-transparent fabric, allows to see through into the depth.
An installation along the sides of the volume, with the new exterior lights produced by Pedrali, characterizes and underlines the different layers with light.
photo by Ottavio Tomasini / Chiara Berselli
