Milan / April 2014 /Pedrali Spa
Milan / April 2014 /Pedrali Spa
The concept of the Pedrali Stand at the Salone del Mobile 2014 stands out for lightness and dynamism.
Ten groups of “Flying Boxes” open upwards in different volumes like “matryoshka dolls”. Such volumes are outlined by a thin wireframe that reveals their contents. The new collection is presented through two levels of exposition: one is on the floor, easily accessible, the other one is suspended as a unique and scenographic artwork installation. The elements of the scenographic exhibition inside the boxes are the products themselves that have been either decomposed in their features as in exploded diagrams, or that have been overlapped, to simulate movement. At the base of the “flying boxes”, large portions of dark- and light-colored floor, as cubes’ colored shadows on the ground, identify the different product area. All around the exhibition area, a double filter of curtains, lights and dynamic videos creates an indefinite and deep backdrop. In the lounge area, a long central table offers a wide space that is perfectly suitable for meetings, while all around it, different smaller areas are intended to host more private business meetings.
photo by Ottavio Tomasini
The concept of the Pedrali Stand at the Salone del Mobile 2014 stands out for lightness and dynamism.
Ten groups of “Flying Boxes” open upwards in different volumes like “matryoshka dolls”. Such volumes are outlined by a thin wireframe that reveals their contents. The new collection is presented through two levels of exposition: one is on the floor, easily accessible, the other one is suspended as a unique and scenographic artwork installation. The elements of the scenographic exhibition inside the boxes are the products themselves that have been either decomposed in their features as in exploded diagrams, or that have been overlapped, to simulate movement. At the base of the “flying boxes”, large portions of dark- and light-colored floor, as cubes’ colored shadows on the ground, identify the different product area. All around the exhibition area, a double filter of curtains, lights and dynamic videos creates an indefinite and deep backdrop. In the lounge area, a long central table offers a wide space that is perfectly suitable for meetings, while all around it, different smaller areas are intended to host more private business meetings.
photo by Ottavio Tomasini
