Pedrali. Light Frames. Milan

Salone del Mobile. Milan /April 2015 / Pedrali S.p.a.

Pedrali. Light Frames. Milan

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Salone del Mobile. Milan /April 2015 / Pedrali S.p.a.


For the Pedrali stand “Light Frames”, Migliore + Servetto Architects have portrayed the new collection with signs of light.

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Ten luminous frames are the backdrop to the product families presented on various levels within environments defined as photographic sets. The backgrounds display light graphics and coloured geometric signs, outlining the characteristic and iconic scenes of the different products. The exposition volumes stand out against the perimetral walls, creating a dynamic and evocative landscape with diagonal surfaces and multiple inclinations. In front of each volume the “test areas”, where you can touch and try some samples of the products exhibited.

photo by Ottavio Tomasini

ms-architects_pedrali-light-frames_sketch_11
pedrali-sdm-2015_3
pedrali-sdm-2015_7
pedrali-sdm-2015_6
pedrali-sdm-2015_8
pedrali-sdm-2015_1
pedrali-sdm-2015_2
pedrali-sdm-2015_9


For the Pedrali stand “Light Frames”, Migliore + Servetto Architects have portrayed the new collection with signs of light. Ten luminous frames are the backdrop to the product families presented on various levels within environments defined as photographic sets. The backgrounds display light graphics and coloured geometric signs, outlining the characteristic and iconic scenes of the different products. The exposition volumes stand out against the perimetral walls, creating a dynamic and evocative landscape with diagonal surfaces and multiple inclinations. In front of each volume the “test areas”, where you can touch and try some samples of the products exhibited.

photo by Ottavio Tomasini

pedrali-sdm-2015_7
pedrali-sdm-2015_2
pedrali-sdm-2015_9
pedrali-sdm-2015_3
pedrali-sdm-2015_8
ms-architects_pedrali-light-frames_sketch_11
pedrali-sdm-2015_6
pedrali-sdm-2015_1

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