August 30, 2018

The exhibition “Coats! Max Mara, Seoul 2017” has been awarded the Red Dot Design Award in the category Communication Design 2018. Over several days, the experts examined, discussed and evaluated more than 8,600 international communication design works. They awarded the coveted Red Dot for the high design quality and creative achievement of “Coats! Max Mara, Seoul 2017”.The exhibition, designed at the Dongdaemun Design Plaza (DDP) in Seoul, recounts the heritage of the historic fashion house through seven wunderkammer, enclosed in the embrace of a large dome.Migliore+Servetto will be awarded in the course of the award ceremony on 26 October 2018. During the Designers’ Night at the E-Werk Berlin, Coats! Max Mara, Seoul 2017 will be presented to the international guests attending the event – as part of the winners exhibition “Design on Stage” which showcases the state of the art in worldwide communication design exclusively for one night. The prize-winning project will also be presented in the International Yearbook Communication Design 2018/2019, which will be published on 15 November 2018 and distributed in around 40 countries.

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