ADI Design Museum New Logo. Milan
Graphics.
Identity&Branding.
ADI Design Museum / Piazza Compasso d’Oro, 1. Milan / February 2022 / Fondazione ADI
ADI Design Museum New Logo. Milan
Graphics.
Identity&Branding.
ADI Design Museum / Piazza Compasso d’Oro, 1. Milan / February 2022 / Fondazione ADI
Staying true to the disciplinary tenets of the European and specifically Italian Rationalism that marked the history of ADI – Association of Industrial Design, the logo is an affectionate tribute to the founding fathers of what was a pioneering discipline in the early days of design – which was officially sanctioned by the “Industrial Design” section included in the 10th Milan Triennale in 1954. In particular, it is a tribute to Michele Provinciali, with the black form that represents the Compass, and the other contributors of the section, A. and P.G. Castiglioni, Roberto Menghi, Augusto Morello, Marcello Nizzoli and Alberto Rosselli, who instantly established themselves as veritable Presidents of the Italian Republic of Design.
In more than 60 years of history, the award with the characteristic shape inspired to the Golden Ratio has been bestowed to the best Italian designs, and it is now renowned as the oldest and most prestigious Industrial Design award in the world.
At the time, ADI entrusted the image of its communications to the great master Bob Noorda, in keeping with his conceptual rigor, used the Helvetica Medium typeface in the logo for greater legibility, and the Helvetica Bold for the name of the association. Throughout the years, these characters have signified the association’s expressive specificity.
On the occasion of the opening of the museum an original logo has been designed to identify the new spaces and this innovative initiative with a great strenght. The logo of the Compasso d’Oro Museum, designed by Albe Steiner, relies on this powerful symbol of identity by interpreting the Compass itself as a letter A, the first initial of ADI, thus simplifying the official name of ADI DESIGN MUSEUM as the DESIGN MUSEUM for easy, immediate recognition on digital devices.
For the titles, the chosen font is the strong design of DECO BLACK, which is used in two colors, black and warm red. The full name of the association remains in HELVETICA BOLD, in a warm shade of dark gray.
There are two possible versions, one with the drawing of the Compass and the initials DM, all of which is compressed into the irregular black form, and the other with the two characters shifted outside, allowing the Compass to stand out against the black “seal.”
It is a logo capable of conveying a strong identity, with great freedom and flexibility of use at the different scales to which we have become accustomed thanks to today’s new means of communication.
With Italo Lupi
Staying true to the disciplinary tenets of the European and specifically Italian Rationalism that marked the history of ADI – Association of Industrial Design, the logo is an affectionate tribute to the founding fathers of what was a pioneering discipline in the early days of design – which was officially sanctioned by the “Industrial Design” section included in the 10th Milan Triennale in 1954. In particular, it is a tribute to Michele Provinciali, with the black form that represents the Compass, and the other contributors of the section, A. and P.G. Castiglioni, Roberto Menghi, Augusto Morello, Marcello Nizzoli and Alberto Rosselli, who instantly established themselves as veritable Presidents of the Italian Republic of Design.
In more than 60 years of history, the award with the characteristic shape inspired to the Golden Ratio has been bestowed to the best Italian designs, and it is now renowned as the oldest and most prestigious Industrial Design award in the world.
At the time, ADI entrusted the image of its communications to the great master Bob Noorda, in keeping with his conceptual rigor, used the Helvetica Medium typeface in the logo for greater legibility, and the Helvetica Bold for the name of the association. Throughout the years, these characters have signified the association’s expressive specificity. On the occasion of the opening of the museum an original logo has been designed to identify the new spaces and this innovative initiative with a great strenght. The logo of the Compasso d’Oro Museum, designed by Albe Steiner, relies on this powerful symbol of identity by interpreting the Compass itself as a letter A, the first initial of ADI, thus simplifying the official name of ADI DESIGN MUSEUM as the DESIGN MUSEUM for easy, immediate recognition on digital devices.
For the titles, the chosen font is the strong design of DECO BLACK, which is used in two colors, black and warm red. The full name of the association remains in HELVETICA BOLD, in a warm shade of dark gray.
There are two possible versions, one with the drawing of the Compass and the initials DM, all of which is compressed into the irregular black form, and the other with the two characters shifted outside, allowing the Compass to stand out against the black “seal.” It is a logo capable of conveying a strong identity, with great freedom and flexibility of use at the different scales to which we have become accustomed thanks to today’s new means of communication.
With Italo Lupi
