Paris 2008 / Geneve 2009 / FIAT
Paris 2008 / Geneve 2009 / FIAT
Formed of modular elements and characterized by moving forms and images, the new stand appears like a kind of “oversized technological garden”. A path guides the visitor exploring this changing landscape made of gigantic stems, large suspended mirroring discs moved by engines and openings in the floor below the seats created by cutting and folding the floor itself, which reveal screens with moving images and graphic effects.
In Geneva, in the occasion of the “World Premiere” of the 500 Cabrio, a terrace garden installed at the centre of the stand, inspired by the geometric rigour of the traditional Italian garden, hosts an enormous aviary that dominates the stage. When opened, the six metres tall aviary reveals the new 500C model on top of a scenic staircase.
Paris 2008



Geneve 2009





Formed of modular elements and characterized by moving forms and images, the new stand appears like a kind of “oversized technological garden”. A path guides the visitor exploring this changing landscape made of gigantic stems, large suspended mirroring discs moved by engines and openings in the floor below the seats created by cutting and folding the floor itself, which reveal screens with moving images and graphic effects.
In Geneva, in the occasion of the “World Premiere” of the 500 Cabrio, a terrace garden installed at the centre of the stand, inspired by the geometric rigour of the traditional Italian garden, hosts an enormous aviary that dominates the stage. When opened, the six metres tall aviary reveals the new 500C model on top of a scenic staircase.
Paris 2008



Geneve 2009




