LUZ Offices. Milan
Interior.
Lighting.
Environmental Graphics.
via Castel Morrone, 17. Milano / Marzo 2023 / LUZ
LUZ Offices. Milan
Interior.
Lighting.
Environmental Graphics.
via Castel Morrone, 17. Milano / Marzo 2023 / LUZ
The concept underlying the intervention develops an idea of space and work that focuses on well-being and sees the office extending its functionality from a place dedicated to productivity to a space of relationships, sociality and creativity. From this innovative approach, which unites the design studio and the Content Marketing Agency, the restyling design of LUZ office was conceived as a place of identity and consciousness that is also a dynamic and stimulating environment, where everyone can define their personal space and work time in the most appropriate way on a case by case basis.
In terms of the layout, the intervention translates into a 230-smq-large architectural box in neutral shades, the homogeneity of which is emphasised by enveloping braided flooring that links the different spaces and soundproofs the passage.
Entering the offices, the first visible element is the long ‘narrative’ hallway, which serves as the backbone and the conceptual link between the different rooms: here a coloured trail – which blends from dark green at the entrance to a faint green/gray in the common spaces – acts as the background of a narration through images. The major role played by photography in LUZ’s work is recalled by large, out of scale images that are hung on big steel frame chained together by means of a magnetic system, allowing the configuration of the space to be easily modified.
The wide open space of the “Curtain Room” opens up on the right side. This is the agency’s operational core and is composed of functional, extremely versatile spaces and characterised by a lighting system that develops from the ceiling to the walls, visually embracing the whole environment. This space is characterised by a series of floating walls made up of wire mesh and sound proof curtains. Their overlapping and the relationship with the back walls produce a dynamic play of transparencies and shielding that makes it possible to configure the environment in countless variants and to define reception and work spaces of variable measures.
Completing the “Curtain Room” open space is a industrial book case partially closed by three wide slinding doors, which serves as a final wall at the back of the room. A mobile and versatile system made by shutters reveals the content of the shelves behind and, at the same time, can be used as working boards for brainstorming or presentations, further emphasising the flexible and dynamic use of the spaces.
Finally, to complete the space, the “Live Room” opens up at the end of the hallway, which is a multi-purpose space used for photo shoots, where the pose-room and the podcast booth face each other.
“The work space is first and foremost a place of consciousness, identity and meeting for a brand or a company” say architects Ico Migliore and Mara Servetto. “In this perspective, we conceived the LUZ offices as a relational and social space rather than as a work space. Every detail is aimed at building a stimulating, dynamic, welcoming environment where the narration of the heritage and innovation of the brand meets the pathways and the gazes”.
Photo Gabriella Corrado









The concept underlying the intervention develops an idea of space and work that focuses on well-being and sees the office extending its functionality from a place dedicated to productivity to a space of relationships, sociality and creativity. From this innovative approach, which unites the design studio and the Content Marketing Agency, the restyling design of LUZ office was conceived as a place of identity and consciousness that is also a dynamic and stimulating environment, where everyone can define their personal space and work time in the most appropriate way on a case by case basis. In terms of the layout, the intervention translates into a 230-smq-large architectural box in neutral shades, the homogeneity of which is emphasised by enveloping braided flooring that links the different spaces and soundproofs the passage.
Entering the offices, the first visible element is the long ‘narrative’ hallway, which serves as the backbone and the conceptual link between the different rooms: here a coloured trail – which blends from dark green at the entrance to a faint green/gray in the common spaces – acts as the background of a narration through images. The major role played by photography in LUZ’s work is recalled by large, out of scale images that are hung on big steel frame chained together by means of a magnetic system, allowing the configuration of the space to be easily modified.
The wide open space of the “Curtain Room” opens up on the right side. This is the agency’s operational core and is composed of functional, extremely versatile spaces and characterised by a lighting system that develops from the ceiling to the walls, visually embracing the whole environment. This space is characterised by a series of floating walls made up of wire mesh and sound proof curtains. Their overlapping and the relationship with the back walls produce a dynamic play of transparencies and shielding that makes it possible to configure the environment in countless variants and to define reception and work spaces of variable measures.
Completing the “Curtain Room” open space is a industrial book case partially closed by three wide slinding doors, which serves as a final wall at the back of the room. A mobile and versatile system made by shutters reveals the content of the shelves behind and, at the same time, can be used as working boards for brainstorming or presentations, further emphasising the flexible and dynamic use of the spaces.
Finally, to complete the space, the “Live Room” opens up at the end of the hallway, which is a multi-purpose space used for photo shoots, where the pose-room and the podcast booth face each other.
“The work space is first and foremost a place of consciousness, identity and meeting for a brand or a company” say architects Ico Migliore and Mara Servetto. “In this perspective, we conceived the LUZ offices as a relational and social space rather than as a work space. Every detail is aimed at building a stimulating, dynamic, welcoming environment where the narration of the heritage and innovation of the brand meets the pathways and the gazes”.
Photo Gabriella Corrado.








