Bticino Slim and White Axolute Code. Milan
Torneria Via Tortona. Milan / 2010 / Bticino SpA
Bticino Slim and White Axolute Code. Milan
Torneria Via Tortona. Milan / June 2010 / Bticino SpA
The installation, conceived on the special occasion of the presentation of the new products BTicino Axolute white solution and Axolute Etèris, consists in an airy and ethereal landscape where the key concepts of the presented products are lightness and absolute white as prevailing features.
Coming out of a narrow tunnel, the visitor is immediately absorbed in a space characterized by changes of perspectives, both real and distorted by a virtual landscape. One thousand and two hundred books, with quotes and thoughts through the pages, face the walls while a projection recreates unexpected perspectives and introduces to words and thoughts. The literary theme, with the book both as object and content, becomes the central element in the design of the space. In the center, the new BTicino Axolute white solution and Axolute Etèris products appear emerging, lotus flowers-like, in big tanks covered with mirrors.
photo by Pasquale Formisano
The installation, conceived on the special occasion of the presentation of the new products BTicino Axolute white solution and Axolute Etèris, consists in an airy and ethereal landscape where the key concepts of the presented products are lightness and absolute white as prevailing features. Coming out of a narrow tunnel, the visitor is immediately absorbed in a space characterized by changes of perspectives, both real and distorted by a virtual landscape. One thousand and two hundred books, with quotes and thoughts through the pages, face the walls while a projection recreates unexpected perspectives and introduces to words and thoughts. The literary theme, with the book both as object and content, becomes the central element in the design of the space. In the center, the new BTicino Axolute white solution and Axolute Etèris products appear emerging, lotus flowers-like, in big tanks covered with mirrors.
photo by Pasquale Formisano
