Blue Line Park Logo. Busan


Graphics.
Environmental Graphics.
Wayfinding.
Identity&branding.

Haeundae-gu. Busan. South Korea / October 2020 / Haeundae Blueline Co., Ltd. , City of Busan

Blue Line Park Logo. Busan


Graphics.
Environmental Graphics.
Wayfinding.
Identity&branding.

Haeundae-gu. Busan. South Korea / October 2020 / Haeundae Blueline Co., Ltd. , City of Busan


In addition to the art direction and design of the pedestrian paths of the Blue Line Park, the studio conceived the visual identity and wayfinding as well. The logo represents a graphic encapsulation of the park’s values: it has a central circle surrounded by thinner irregular rings that intertwine and overlap in a concentric motion without touching it.

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The circle represents the park as a place of perfect quiet, surrounded by the waves of the sea and the movement of the city. It also alludes to the moon, a celestial body much loved in Korean culture and the reflection of which can be admired in the waves along the pathway.
The information system for orientation in Blue Line Park is designed as a sort of artificial nature that is introduced along the path in a flexible and precise manner. Bundles of yellow stems, which are smaller in scale than the access elements, become reference points for information thanks to the circular drop-shaped elements, which come in different sizes according to the type of information, clearly orienting the visitors. The corten steel totems, which are in dialog with the seats made from the same material, have the role of providing broader insights and topographic indications.
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Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo


In addition to the art direction and design of the pedestrian paths of the Blue Line Park, the studio conceived the visual identity and wayfinding as well.
The logo represents a graphic encapsulation of the park’s values: it has a central circle surrounded by thinner irregular rings that intertwine and overlap in a concentric motion without touching it. The circle represents the park as a place of perfect quiet, surrounded by the waves of the sea and the movement of the city. It also alludes to the moon, a celestial body much loved in Korean culture and the reflection of which can be admired in the waves along the pathway.
The information system for orientation in Blue Line Park is designed as a sort of artificial nature that is introduced along the path in a flexible and precise manner. Bundles of yellow stems, which are smaller in scale than the access elements, become reference points for information thanks to the circular drop-shaped elements, which come in different sizes according to the type of information, clearly orienting the visitors. The corten steel totems, which are in dialog with the seats made from the same material, have the role of providing broader insights and topographic indications.

Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo
Blue Line Park Logo

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