150th anniversary of Italy’s unification. Turin
Competition 1st prize / Turin / March 2011 / City of Turin
150th anniversary of Italy’s unification. Turin
Competition 1st prize / Turin / March 2011 / City of Turin
After the project for the Olympics Torino 2006, a new specific urban dress and communication graphic was designed for Torino and Venaria Reale on the occasion of the 150th anniversary of Italy’s unification.
The three architects dressed the first Italian capital city with thousands of banners, fabric posters, flags and other decorative elements that appeared along the avenues, in the streets and on the façades of the city’s buildings.
The project features the new colour “Blu Risorgimento” (Blue Renaissance), matched in a free way with the three colours of the Italian flag. This unique colour, halfway through indigo and lavender, will remain indelible in the collective imagination. The use of the Tricolore – the Italian flag with white, red and green colour – is always widespread. Interpreted in a characteristic way, the three-coloured Italian symbol is changed and decomposed with its colours in a mosaic patchwork of combinations that optically recreates the flag.Outside the OGR – Officine Grandi Riparazioni -, also involved in the project as main expositive location, a 12-meter high totem watches over the venue. The meaning and importance of the 150th anniversary of Italy’s unification is here deliberately displayed in a physical way: this high installation uses 150 freely mixed white, red and green lighting disks to evoke the idea of identity in difference and in progressive sum of the years, from the Unification until today.
In collaboration with Italo Lupi
After the project for the Olympics Torino 2006, a new specific urban dress and communication graphic was designed for Torino and Venaria Reale on the occasion of the 150th anniversary of Italy’s unification. The three architects dressed the first Italian capital city with thousands of banners, fabric posters, flags and other decorative elements that appeared along the avenues, in the streets and on the façades of the city’s buildings.
The project features the new colour “Blu Risorgimento” (Blue Renaissance), matched in a free way with the three colours of the Italian flag. This unique colour, halfway through indigo and lavender, will remain indelible in the collective imagination. The use of the Tricolore – the Italian flag with white, red and green colour – is always widespread. Interpreted in a characteristic way, the three-coloured Italian symbol is changed and decomposed with its colours in a mosaic patchwork of combinations that optically recreates the flag.Outside the OGR – Officine Grandi Riparazioni -, also involved in the project as main expositive location, a 12-meter high totem watches over the venue. The meaning and importance of the 150th anniversary of Italy’s unification is here deliberately displayed in a physical way: this high installation uses 150 freely mixed white, red and green lighting disks to evoke the idea of identity in difference and in progressive sum of the years, from the Unification until today.
In collaboration with Italo Lupi
