#WHYANDHOW
/ MILANO

20 july, 2016

#‎whyandhow from concept to the design process is the focus of the lecture of Ico Migliore for the Master of Interior Design Scuola Politecnica di Design SPD, Milano Why&How, from the concept to design process.
Starting from “why”, the content, the object, more often the image which is the motion of the projects, Migliore will introduce the students in the everyday life of the studio.
After receiving the briefing from the client, the studio identifies an image able to push forward the project during the design process. A reference but at the same time a source of inspiration, the core image is a suggestion as well as the main idea around which the team works, during the creative process.