Pitti Uomo. Florence /June 2014 / Ermenegildo Zegna

Pitti Uomo. Florence /June 2014 / Ermenegildo Zegna


An  urban, intangible and soft landscape, which  is one with the performance, is the environment defined by the exhibit of Migliore+Servetto Architects for the launch of Ermenegildo Zegna’s new collection at Pitti Immagine Uomo 2014.

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An articulate system of dynamic projections and different layers recreates the city’s skyline and lights where the performance of the parkour’s athletes takes place, while the metropolitan man parades on the central stage. In the wide area where the public is welcomed, 5 high, pentagonal towers, which evoke the logo of the maison,  covered by subtle, transparent membranes, open up, revealing the items of the new collection directly to the visitors.

Photo by Indigital

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zzegna-pitti_3
zzegna-pitti_1
zzegna-pitti_2
zzegna-pitti_4
zzegna-pitti_14
zzegna-pitti_8
zzegna-pitti_9
zzegna-pitti_10
zzegna-pitti_12


An  urban, intangible and soft landscape, which  is one with the performance, is the environment defined by the exhibit of Migliore+Servetto Architects for the launch of Ermenegildo Zegna’s new collection at Pitti Immagine Uomo 2014. An articulate system of dynamic projections and different layers recreates the city’s skyline and lights where the performance of the parkour’s athletes takes place, while the metropolitan man parades on the central stage. In the wide area where the public is welcomed, 5 high, pentagonal towers, which evoke the logo of the maison,  covered by subtle, transparent membranes, open up, revealing the items of the new collection directly to the visitors.

Photo by Indigital

zzegna-pitti_6
zzegna-pitti_10
zzegna-pitti_3
zzegna-pitti_1
zzegna-pitti_2
zzegna-pitti_8
zzegna-pitti_4
zzegna-pitti_14
zzegna-pitti_9
zzegna-pitti_12

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