Wallpaper* Express. Milan

Fast and fabulous: from Beijing to Shangai with Bombardier

Ex Riva Building. Milan / April 2005 / Bombardier

Wallpaper* Express. Milan

Fast and fabulous: from Beijing to Shangai with Bombardier

 

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Ex Riva Building. Milan / April 2005 / Bombardier


For the event organized by the British magazine Wallpaper* to present the new high speed Bombardier train connecting Shanghai to Beijing, the exhibition offers a real reproduction of the train head to tell, right inside it, the story about how the journey will be changing in the future. The train profile, with its brilliant red-orange color, emerges strongly in the darkened space of the ex-Riva factories.

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By isolating different sections and elements of the train body, the theme is developed as a dynamic, visual and sensorial, narration combining lights, materials, real products and projections by creating different moments of knowledge, in-depth analysis and splendour.
Thanks to the juxtaposition of these different installations and different reading levels, the visitor is able to discover evocations provoked by the changes that today characterize the “travelling by train”, the “China panorama” and concepts such as “time”, “sounds of the journey”, “quality of journeys.”

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For the event organized by the British magazine Wallpaper* to present the new high speed Bombardier train connecting Shanghai to Beijing, the exhibition offers a real reproduction of the train head to tell, right inside it, the story about how the journey will be changing in the future. The train profile, with its brilliant red-orange color, emerges strongly in the darkened space of the ex-Riva factories.
By isolating different sections and elements of the train body, the theme is developed as a dynamic, visual and sensorial, narration combining lights, materials, real products and projections by creating different moments of knowledge, in-depth analysis and splendour.
Thanks to the juxtaposition of these different installations and different reading levels, the visitor is able to discover evocations provoked by the changes that today characterize the “travelling by train”, the “China panorama” and concepts such as “time”, “sounds of the journey”, “quality of journeys.”

06
02
12
04
14
09
08
07

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