Wallpaper* Express. Milan

Fast and fabulous: from Beijing to Shanghai with Bombardier


Environmental Graphics.
Exhibition
Event

Ex Riva Building. Milan / April 2005 / Bombardier

Wallpaper* Express. Milan

Fast and fabulous: from Beijing to Shanghai with Bombardier

 


Environmental Graphics.
Exhibition
Event

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Ex Riva Building. Milan / April 2005 / Bombardier


On the occasion of the event organized by the British magazine Wallpaper* to present the new high speed Bombardier train connecting Shanghai to Beijing, the exhibition offers a real reproduction of the train head to tell, right inside it, the story about how the journey will be changing in the future.
Therefore, the train profile, with its brilliant red-orange color, emerges strongly in the darkened space of the ex-Riva factories.

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In this way, by isolating different sections and elements of the train body, the theme is developed as a dynamic, visual and sensorial, narration combining lights, materials, real products and projections in order to create different moments of knowledge, in-depth analysis and splendour.
Thanks to the juxtaposition of these different installations and different reading levels, the visitor is able to discover evocations provoked by the changes that today characterize the “travelling by train”, the “China panorama” and concepts such as “time”, “sounds of the journey”, “quality of journeys.”

06
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04
14
09
08
07


On the occasion of the British magazine Wallpaper* to present the new high speed Bombardier train connecting Shanghai to Beijing, the exhibition offers a real reproduction of the train head to tell, right inside it, the story about how the journey will be changing in the future.
Therefore, the train profile, with its brilliant red-orange color, emerges strongly in the darkened space of the ex-Riva factories.
In this way, by isolating different sections and elements of the train body, the theme is developed as a dynamic, visual and sensorial, narration combining lights, materials, real products and projections in order to create different moments of knowledge, in-depth analysis and splendour.
Thanks to the juxtaposition of these different installations and different reading levels, the visitor is able to discover evocations provoked by the changes that today characterize the “travelling by train”, the “China panorama” and concepts such as “time”, “sounds of the journey”, “quality of journeys.”

06
02
12
04
14
09
08
07

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