The Perfect Time for Whirlpool. Milan


Installation.
Event
Multimedia.

Università degli Studi di Milano / via Festa del Perdono, 7. Milan / April 2019 / Whirlpool

The Perfect Time for Whirlpool. Milan


Installation.
Event
Multimedia.

Università degli Studi di Milano / via Festa del Perdono, 7. Milan / April 2019 / Whirlpool


The set up designed by Ico Migliore with M+S lab for Whirlpool on the occasione of Interni Magazine Human Spaces builds up an ‘in crescendo’ pathway shaped on the main subject of the ‘perfect time’. In this installation the perception and the experience of time change through the succession of dynamic, narrative units interpreting the relationship between intuitive technology and human factor.

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Closely related with this theme, the space has been thus interpreted as a sort of intelligent and
permeable organism, to be crossed and lived as a multisensorial experience. In fact proceeding
within the installation does mean discovering a whole variety of times and scenarios and deepening in an undergrowth of light and transparent white PVC elements, standing the entire height of the
installation. These elements help to build a high-density landscape, the perception of which changes from daytime to nightime.
A big transparent bubble at the core of the installation hosts a cubic, gold-shaded volume – of about four meters each sides – which admits the visitor to an immersive environment with undefined
boundaries. The succession of environmental videos, lights, sounds and graphic elements draw
continuously developing and in time landscapes on them, through the montage of narrative
sequences. A reflection on value of time throughout a multisensory experience.
Outside a space conceived for reception and as vantage viewpoint of the installation does invite for a rest and contemplation, dialoging with the installation itself.


Photo SATI Photogroup srl for Whirlpool EMEA and courtesy of  INTERNI magazine SLV SAVERIO LOMBARDI VALLAURI.

milan-design-week-whirlpool-installation-2019_12
milan-design-week-whirlpool-installation-2019_8
slv_human_spaces_in_migliore_m-s_lab_007
slv_human_spaces_in_migliore_m-s_lab_011
milan-design-week-whirlpool-installation-2019_3
milan-design-week-whirlpool-installation-2019_4
milan-design-week-whirlpool-installation-2019_7
the-perfect-time-for-whirlpool-1-low


The set up designed by Ico Migliore with M+S lab for Whirlpool on the occasione of Interni Magazine Human Spaces builds up an ‘in crescendo’ pathway shaped on the main subject of the ‘perfect time’. In this installation the perception and the experience of time change through the succession of dynamic, narrative units interpreting the relationship between intuitive technology and human factor.
Closely related with this theme, the space has been thus interpreted as a sort of intelligent andpermeable organism, to be crossed and lived as a multisensorial experience. In fact proceedingwithin the installation does mean discovering a whole variety of times and scenarios and deepeningin an undergrowth of light and transparent white PVC elements, standing the entire height of theinstallation. These elements help to build a high-density landscape, the perception of which changesfrom daytime to nightime.A big transparent bubble at the core of the installation hosts a cubic, gold-shaded volume – of aboutfour meters each sides – which admits the visitor to an immersive environment with undefinedboundaries. The succession of environmental videos, lights, sounds and graphic elements drawcontinuously developing and in time landscapes on them, through the montage of narrativesequences. A reflection on value of time throughout a multisensory experience.Outside a space conceived for reception and as vantage viewpoint of the installation does invite for arest and contemplation, dialoging with the installation itself.


Photo SATI Photogroup srl for Whirlpool EMEA and courtesy of  INTERNI magazine SLV SAVERIO LOMBARDI VALLAURI.

milan-design-week-whirlpool-installation-2019_12
milan-design-week-whirlpool-installation-2019_8
slv_human_spaces_in_migliore_m-s_lab_007
slv_human_spaces_in_migliore_m-s_lab_011
milan-design-week-whirlpool-installation-2019_3
milan-design-week-whirlpool-installation-2019_4
milan-design-week-whirlpool-installation-2019_7
the-perfect-time-for-whirlpool-1-low

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