The New York Times & Bergdorf Goodman. Milan

Palazzo Lombardia. Milan / September 2012 / The New York Times Style Magazine

The New York Times & Bergdorf Goodman. Milan

Palazzo Lombardia. Milan / September 2012 / The New York Times Style Magazine


On the occasion of the preview of an extract from the documentary “Scatter my ashes at Bergdorf’s” for the 111 years celebration of the luxury department stores Bergdorf Goodman in New York, Migliore+Servetto Architects has designed a very light set up at the 38° and 39° floors of the scenographic viewpoint of Lombardia skyscraper.

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At the 39° floor: a small “movie theater” shows a preview of an extract from the documentary Scatter my ashes at Bergdorf’s, while in the hall with a 270° view over Milan, as the prow of a boat, 18 bookrests activate a narration through images about New York Times, T Magazine and Bergdorf Goodman.
At the end of the hall a big ledwall hovers over Milan’s skyline where, like in a great virtual book, a series of images and stories about the two brands can be seen.
At the 38° floor the terrace hosts an installation of light, with the Pedrali Happy Apple lamps, for the outdoor lounge area: spheres of light and graphics, with different diameters follow one after the other defining the space and lighting a unique view of the Milanese skyline.


photo by Chiara Berselli

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On the occasion of the preview of an extract from the documentary “Scatter my ashes at Bergdorf’s” for the 111 years celebration of the luxury department stores Bergdorf Goodman in New York, Migliore+Servetto Architects has designed a very light set up at the 38° and 39° floors of the scenographic viewpoint of Lombardia skyscraper.
At the 39° floor: a small “movie theater” shows a preview of an extract from the documentary Scatter my ashes at Bergdorf’s, while in the hall with a 270° view over Milan, as the prow of a boat, 18 bookrests activate a narration through images about New York Times, T Magazine and Bergdorf Goodman.
At the end of the hall a big ledwall hovers over Milan’s skyline where, like in a great virtual book, a series of images and stories about the two brands can be seen.
At the 38° floor the terrace hosts an installation of light, with the Pedrali Happy Apple lamps, for the outdoor lounge area: spheres of light and graphics, with different diameters follow one after the other defining the space and lighting a unique view of the Milanese skyline.

photo by Chiara Berselli

img_8090
img_8054-copy
img_8048-copy
img_8052
img_8028-copy
img_8029
img_8057
img_8055-copy
img_8098-copy
img_8093
img_8094
img_8050-copy
img_8072
img_8111-copy
img_8174

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