Tecno: a tradition of craftmanship, innovation and hidden quality. Cologne

Orgatec. Cologne /October 2014 / Tecno Spa

Tecno: a tradition of craftmanship, innovation and hidden quality. Cologne

Orgatec. Cologne /October 2014 / Tecno Spa


The stand designed for Tecno at Orgatec offers three different journeys/exeperiences, which visitors can enjoy in different ways and at different times through the new products.

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The products are therefore presented whole and in parts, but all with the option to “zoom” inside and find out more about the design and production qualities. A kind of journey into the ‘physical’ backstage of a product, to explore in greater depth the relationship between Tecno’s traditional ‘know how’  and innovative in techniques and materials.
The space is designed around two levels of narration: one external plus the exhibition captions, and one internal, an experiential journey featuring three areas plus sets of information which appear as three separate cells for three themes.
More than just setting, this landscape, which projects towards a new means of communicating the Tecno brand through a space characterised by the three main elements: work space, exhibition space and information space.

photos by Germano Borrelli

tecno-orgatec-2014_4
tecno-orgatec-_-sketch-by-ico-migliore
tecno-orgatec-2014_9
tecno-orgatec-2014_1
tecno-orgatec-2014_3
tecno-orgatec-2014_2
tecno-orgatec-2014_6
tecno-orgatec-2014_5
tecno-orgatec-2014_7


The stand designed for Tecno at Orgatec offers three different journeys/exeperiences, which visitors can enjoy in different ways and at different times through the new products.
The products are therefore presented whole and in parts, but all with the option to “zoom” inside and find out more about the design and production qualities. A kind of journey into the ‘physical’ backstage of a product, to explore in greater depth the relationship between Tecno’s traditional ‘know how’ and innovative in techniques and materials.
The space is designed around two levels of narration: one external plus the exhibition captions, and one internal, an experiential journey featuring three areas plus sets of information which appear as three separate cells for three themes.
More than just setting, this landscape, which projects towards a new means of communicating the Tecno brand through a space characterised by the three main elements: work space, exhibition space and information space.

photos by Germano Borrelli

tecno-orgatec-2014_4
tecno-orgatec-2014_7
tecno-orgatec-2014_2
tecno-orgatec-_-sketch-by-ico-migliore
tecno-orgatec-2014_6
tecno-orgatec-2014_5
tecno-orgatec-2014_9
tecno-orgatec-2014_1

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