Stand FIAT. Paris. Geneve.

Paris 2008 / Geneve  2009 / FIAT

Stand FIAT. Paris. Geneve.

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Paris 2008 / Geneve  2009 / FIAT


Formed of modular elements and characterized by moving forms and images, the new stand appears like a kind of “oversized technological garden”. A path guides the visitor exploring this changing landscape made of gigantic stems, large suspended mirroring discs moved by engines and openings in the floor below the seats created by cutting and folding the floor itself, which reveal screens with moving images and graphic effects.

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In Geneva, in the occasion of the “World Premiere” of the 500 Cabrio, a terrace garden installed at the centre of the stand, inspired by the geometric rigour of the traditional Italian garden, hosts an enormous aviary that dominates the stage. When opened, the six metres tall aviary reveals the new 500C model on top of a scenic staircase.

Paris 2008

01_20081002_065634
02_20081002_071327
02_20081002_070457

Geneve  2009

01_20090304_073157
07_20090303_141634
07_20090303_141548
02_20090304_080526
05_20090304_080932


Formed of modular elements and characterized by moving forms and images, the new stand appears like a kind of “oversized technological garden”. A path guides the visitor exploring this changing landscape made of gigantic stems, large suspended mirroring discs moved by engines and openings in the floor below the seats created by cutting and folding the floor itself, which reveal screens with moving images and graphic effects.
In Geneva, in the occasion of the “World Premiere” of the 500 Cabrio, a terrace garden installed at the centre of the stand, inspired by the geometric rigour of the traditional Italian garden, hosts an enormous aviary that dominates the stage. When opened, the six metres tall aviary reveals the new 500C model on top of a scenic staircase.

Paris 2008

01_20081002_065634
02_20081002_070457
02_20081002_071327

Geneve  2009

01_20090304_073157
07_20090303_141548
07_20090303_141634
02_20090304_080526
05_20090304_080932

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