SK Planet Media Tower. South Korea

SK Planet. Phoenix Park in Myeonon Myun. Pyeongchang-gun. South Korea / March 2013 / SK Planet

SK Planet Media Tower. South Korea

SK Planet. Phoenix Park in Myeonon Myun. Pyeongchang-gun. South Korea / March 2013 / SK Planet


The technological forest for Sk planet is a living-artificial square which change as a natural one. Marking the territory and connecting the functional areas, it is thought to be placed at the entrance of the famous resort Phoenix Park in South Korea. It’s a landmark that reflects the surroundings adding massages e meanings. It can be crossed, breaking the meaning of outdoor and indoor space.

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The media tower displays a multilayer communication, readable from distance as on site. A dynamic and intuitive graphics is used for territorial marketing and local service information; while an interactive skin lets people play, upload and browse contents, from the site or the wider area. Inside the tower there is a protected and intimate place where visitors can discover the latest news about the company.
The square is a flexible space for a new awaiting concept. It can be set up for different events and it is enlighten by dy-namic light color compositions along with the screens.
Concept for invited competition

22-marzo-img
ms_img-4a
ms_-img-3
tagli-1
ms_img-2b
ms_-img-3b
ms_-img-6


The technological forest for Sk planet is a living-artificial square which change as a natural one. Marking the territory and connecting the functional areas, it is thought to be placed at the entrance of the famous resort Phoenix Park in South Korea. It’s a landmark that reflects the surroundings adding massages e meanings. It can be crossed, breaking the meaning of outdoor and indoor space.
The media tower displays a multilayer communication, readable from distance as on site. A dynamic and intuitive graphics is used for territorial marketing and local service information; while an interactive skin lets people play, upload and browse contents, from the site or the wider area. Inside the tower there is a protected and intimate place where visitors can discover the latest news about the company.
The square is a flexible space for a new awaiting concept. It can be set up for different events and it is enlighten by dy-namic light color compositions along with the screens.
Concept for invited competition

22-marzo-img
ms_img-4a
ms_-img-3
tagli-1
ms_img-2b
ms_-img-3b
ms_-img-6

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