Salone del Mobile. Milan / April 2013 / Pedrali Spa

Salone del Mobile. Milan / April 2013 / Pedrali Spa


The project designed for the Milan Design Week is a meeting plaza where you can walk among products and novelties 2013.

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Along the sides of this “promenade”, portions of paving arise as an origami paper, folding up in unusual angles, whilst the mirrored surfaces give to the space a new dimension.
The deep yellow choice for the outer flooring surface helps to create a greater sense of contrast between inside and outside, designing a sort of chromatic perimeter.
On the background a high bookcase hosts an installation as a narration of some specific products and lights together with a multimedia video communication.


photo by Chiara Berselli / Ottavio Tomasini

ms_pedrali-mirror_01
ms_pedrali-mirror_05b
img_4742
ms_pedrali-mirror_02
M+S_Pedrali mirror_sketch by Ico Migliore
img_4738
ms_pedrali-mirror_04
img_4661
ms_pedrali-mirror_03
ms_pedrali-mirror_07
ms_pedrali-mirror_06
ms_pedrali-mirror_08


The project designed for the Milan Design Week is a meeting plaza where you can walk among products and novelties 2013.
Along the sides of this “promenade”, portions of paving arise as an origami paper, folding up in unusual angles, whilst the mirrored surfaces give to the space a new dimension.
The deep yellow choice for the outer flooring surface helps to create a greater sense of contrast between inside and outside, designing a sort of chromatic perimeter.
On the background a high bookcase hosts an installation as a narration of some specific products and lights together with a multimedia video communication.

photo by Chiara Berselli / Ottavio Tomasini

ms_pedrali-mirror_01
ms_pedrali-mirror_05b
img_4742
ms_pedrali-mirror_02
M+S_Pedrali mirror_sketch by Ico Migliore
img_4738
ms_pedrali-mirror_04
img_4661
ms_pedrali-mirror_03
ms_pedrali-mirror_07
ms_pedrali-mirror_06
ms_pedrali-mirror_08

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