Miramare. Trieste


Graphics.
Adv.
Identity&branding.
Wayfinding.

Miramare Historical Museum and Castle Park / Trieste / February 2019

Miramare. Trieste


Graphics.
Adv.
Identity&branding.
Wayfinding.

Miramare Historical Museum and Castle Park / Trieste / February 2019


The logo for the new identity of the Miramare Historical Museum and Castle Park has been conceived as a graphic sign with a strong identity that expresses deep connections with the place and its history. Indeed, the main characteristics of the new identity were defined by drawing on the location’s wealth of the signs and symbols. The lower part of the logo consists of an open sign that evokes the outline of the pier, while on the conceptual level it denotes the opening up of the museum to the city, as well as to Europe and the whole world. The upper pictogram contains a contemporary-style reference to the historic emblem of Maximilian of Hapsburg, which can still be admired in the Audience Chamber.

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This latter space was also a source of inspiration for the development of the graphic symbol, as well as the choice of the Pantone 206 red color as the dominant feature of the new identity, charging it with a strong and regal connotation.
This attitude is further emphasised by the use of the Gill Sans font for the wording in the logo, which provides a decisive and rigorous character with a proud and decorous look. Highly versatile but always classical and elegant, it is a character with a modern and clean design that fully reflects Miramare’s soul.
Miramare encompasses a plurality of places and a whole set of experiences and paths. Given this, the new logo could only be presented as a range of memorable and adaptable identities through the use of iconic signs that represent the different sites of interest.
This is achieved through a wide-ranging chromatic palette based on the colors of the landscape: coral orange for the stables; crimson red for the castle; selective yellow for the castle annex; silver gray for the greenhouses; jade green for the park; royal blue for the pier. Each color is then linked to a different icon with a strong identifying value, designed to reflect and differentiate each spacead hoc. This is not just a group of signs, but rather a system fornarrating the environment that can be implemented over time, and which is in constant dialogue with the landscape. It tells a story that is structured across the castle and the surrounding park, acting as a guide for the visitor’s journey of discovery.
The new communication system also represents an updated approach that clearly expresses the will of the museum to serve as an open, lively place, capable of addressing an ever-broader public.
The communication of this inclusive and accessible place does not end in the graphic design of the logo, but also expands in a sort of environmental design, based on the applicability of the logo to the physical space. This invites us to reflect on the central role of communication in relation to the theme of approaching the museum itself.

Photo of the castle: photo by Marco Milani – Archivio fotografico PromoTurismo FVG.

Stampa
miramare-interno
4
miramare-esterno
3
6_miramare-corporate
5_icons
7_miramare-bag-fr
8_miramare-bag-rt
11_miramare-adv
9_miramare-adv-2
12_miramare-advertising
10_events-graphics
Modern Vertical  Business Card Mockup by Anthony Boyd Graphics


The logo for the new identity of the Miramare Historical Museum and Castle Park has been conceived as a graphic sign with a strong identity that expresses deep connections with the place and its history. Indeed, the main characteristics of the new identity were defined by drawing on the location’s wealth of the signs and symbols. The lower part of the logo consists of an open sign that evokes the outline of the pier, while on the conceptual level it denotes the opening up of the museum to the city, as well as to Europe and the whole world. The upper pictogram contains a contemporary-style reference to the historic emblem of Maximilian of Hapsburg, which can still be admired in the Audience Chamber.
This latter space was also a source of inspiration for the development of the graphic symbol, as well as the choice of the Pantone 206 red color as the dominant feature of the new identity, charging it with a strong and regal connotation.
This attitude is further emphasised by the use of the Gill Sans font for the wording in the logo, which provides a decisive and rigorous character with a proud and decorous look. Highly versatile but always classical and elegant, it is a character with a modern and clean design that fully reflects Miramare’s soul.
Miramare encompasses a plurality of places and a whole set of experiences and paths. Given this, the new logo could only be presented as a range of memorable and adaptable identities through the use of iconic signs that represent the different sites of interest.
This is achieved through a wide-ranging chromatic palette based on the colors of the landscape: coral orange for the stables; crimson red for the castle; selective yellow for the castle annex; silver gray for the greenhouses; jade green for the park; royal blue for the pier. Each color is then linked to a different icon with a strong identifying value, designed to reflect and differentiate each spacead hoc.
This is not just a group of signs, but rather a system fornarrating the environment that can be implemented over time, and which is in constant dialogue with the landscape. It tells a story that is structured across the castle and the surrounding park, acting as a guide for the visitor’s journey of discovery.
The new communication system also represents an updated approach that clearly expresses the will of the museum to serve as an open, lively place, capable of addressing an ever-broader public.
The communication of this inclusive and accessible place does not end in the graphic design of the logo, but also expands in a sort of environmental design, based on the applicability of the logo to the physical space. This invites us to reflect on the central role of communication in relation to the theme of approaching the museum itself.


Photo of the castle: photo by Marco Milani РArchivio fotografico PromoTurismo FVG

Stampa
miramare-interno
4
miramare-esterno
3
6_miramare-corporate
5_icons
7_miramare-bag-fr
8_miramare-bag-rt
11_miramare-adv
9_miramare-adv-2
12_miramare-advertising
10_events-graphics
Modern Vertical  Business Card Mockup by Anthony Boyd Graphics

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