Piazza XXV Aprile. Milan / April 2015 / Tecno Spa

Piazza XXV Aprile. Milan / April 2015 / Tecno Spa


The installation designed  for Tecno by Ico Migliore an Mara Servetto, transforms the beautiful Piazza XXV Aprile into a urban living room.

read more


Four long red seats define the piazza in front of the Caselli Daziari. Continuous volumes for welcoming urban seats which slowly raise into exhibition spaces for the most iconic Tecno pieces.
The Caselli’s large windows presents metaphors of various food ritual moments. Tecno’s tables mirror themselves into reflecting tops playfully invaded by colorful graphic tablecloths which bring the table objects into a bi-dimensional scale, just like large “blister packs” of components  ready to be detached and used.
Within the rooms Migliore + Servetto  present  a sort of tale on Tecno’s table: dynamic scenes on food preparation , emotional images which run mapping the objects on the table animating them in their use.

photo by Andrea Martiradonna

a_8440239_
dsc05972_
dsc05990_
dsc05981_
a_8439690
a_8439754
a_8439627


The installation designed  for Tecno by Ico Migliore an Mara Servetto, transforms the beautiful Piazza XXV Aprile into a urban living room. Four long red seats define the piazza in front of the Caselli Daziari. Continuous volumes for welcoming urban seats which slowly raise into exhibition spaces for the most iconic Tecno pieces.
The Caselli’s large windows presents metaphors of various food ritual moments. Tecno’s tables mirror themselves into reflecting tops playfully invaded by colorful graphic tablecloths which bring the table objects into a bi-dimensional scale, just like large “blister packs” of components  ready to be detached and used.
Within the rooms Migliore + Servetto  present  a sort of tale on Tecno’s table: dynamic scenes on food preparation , emotional images which run mapping the objects on the table animating them in their use.

photo by Andrea Martiradonna

a_8440239_
dsc05990_
a_8439627
a_8439754
a_8439690
dsc05981_
dsc05972_

Start typing and press Enter to search