Lighting Promenade. Milan

Milan / April 2015 / Luceplan

Lighting Promenade. Milan

Milan / April 2015 / Luceplan


Conceived as a long ‘promenade’, the exhibition space Lighting Promenade, on display at the Salone del Mobile in 2015, guides the visitor across Luceplan’s latest products, allowing the guest to discover and learn all about the company’s designs across a 200 square meters exposition stand.

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On the outside, high covers define the perimeter of the space creating charming lighting effects, such as overlapping sails placed in a dynamic sequence, the perimeter becomes a light filter through which the visitors can admire the products inside. On the inside, the stage is raised up to the ground to shape a kind of telescope through the space, and  to frame the meeting area placed at one extremity of the space. The enclosing wall presents a dynamic backdrop that hosts two monitors broadcasting videos about the company’s products and values. Selected areas along the exhibition space allow the visitors to familiarize with Luceplan’s latest products. The carefully thought-out display allows a direct experience with the products. Each one of them encapsulate the company’s interest in design, technology and innovation. Lighting Promenade, through its design and lighting effects, fosters a unique visiting experience. The whole area is purposely decorated with light, neutral shades in order to create a space characterized by a welcoming, relaxed atmosphere and a feeling of comfort, in perfect harmony with the effects of Luceplan’s products.

photo by Marta Rovatti Studihrad

luceplan-stand-sdm-2015_2
luceplan-stand-sdm-2015_1
luceplan-stand-sdm-2015_3
luceplan-stand-sdm-2015_0
luceplan-stand-sdm-2015_4
luceplan-stand-sdm-2015_5
luceplan-stand-sdm-2015_6
luceplan-stand-sdm-2015_7


Conceived as a long ‘promenade’, the exhibition space Lighting Promenade, on display at the Salone del Mobile in 2015, guides the visitor across Luceplan’s latest products, allowing the guest to discover and learn all about the company’s designs across a 200 square meters exposition stand. On the outside, high covers define the perimeter of the space creating charming lighting effects, such as overlapping sails placed in a dynamic sequence, the perimeter becomes a light filter through which the visitors can admire the products inside. On the inside, the stage is raised up to the ground to shape a kind of telescope through the space, and to frame the meeting area placed at one extremity of the space. The enclosing wall presents a dynamic backdrop that hosts two monitors broadcasting videos about the company’s products and values. Selected areas along the exhibition space allow the visitors to familiarize with Luceplan’s latest products. The carefully thought-out display allows a direct experience with the products. Each one of them encapsulate the company’s interest in design, technology and innovation. Lighting Promenade, through its design and lighting effects, fosters a unique visiting experience. The whole area is purposely decorated with light, neutral shades in order to create a space characterized by a welcoming, relaxed atmosphere and a feeling of comfort, in perfect harmony with the effects of Luceplan’s products.

photo by Marta Rovatti Studihrad

luceplan-stand-sdm-2015_1
luceplan-stand-sdm-2015_2
luceplan-stand-sdm-2015_3
luceplan-stand-sdm-2015_0
luceplan-stand-sdm-2015_4
luceplan-stand-sdm-2015_5
luceplan-stand-sdm-2015_6
luceplan-stand-sdm-2015_7

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