Hogan Space Riders. Milan
Tales & Times of motorcycle lifestyle

Ex Corriere della Sera Building. Milan / April 2003 / Hogan

Hogan Space Riders. Milan
Tales & Times of motorcycle lifestyle

Ex Corriere della Sera Building. Milan / April 2003 / Hogan


In scale, out of scale: the perception of the real size of objects is falsified.
Inside an imaginary collector’s room hosted in the former rotary press rooms of the Corriere della Sera newspaper, large bookcases are filled with Hogan products and motorbikes connected with the film industry, namely original pieces lent by collectors from around the world.

read more


These pieces are mixed on the bookcases with various magnified objects (books, television sets, pens..), and therefore the ordinary size motorbikes on display look like scale models, miniatures.
Visitors themselves are trasformed into miniature characters, like Lilliputians out exploring.
The out of scale objects and pictures of the bookcases are linked with the period of time from which the various motorbikes that are exhibitied come from, providing references to their historical context.

photo by Ornella Sancassani

6a
4
2
9
5
5b
8


In scale, out of scale: the perception of the real size of objects is falsified.
Inside an imaginary collector’s room hosted in the former rotary press rooms of the Corriere della Sera newspaper, large bookcases are filled with Hogan products and motorbikes connected with the film industry, namely original pieces lent by collectors from around the world.
These pieces are mixed on the bookcases with various magnified objects (books, television sets, pens..), and therefore the ordinary size motorbikes on display look like scale models, miniatures.
Visitors themselves are trasformed into miniature characters, like Lilliputians out exploring.
The out of scale objects and pictures of the bookcases are linked with the period of time from which the various motorbikes that are exhibitied come from, providing references to their historical context.

photo by Ornella Sancassani

6a
4
2
9
5
5b
8

Start typing and press Enter to search