Hogan Olympia. The lifestyle of fine sports. London

 

The Roundhouse. London / April 2008 / Hogan

Hogan Olympia. The lifestyle of fine sports. London

The Roundhouse. London / April 2008 / Hogan


To contain, to transport, to travel. A wealth of objects, pictures and ideas, which can be carried from place to place. The chests, freely positioned in the darkness of the open space of the Roundhouse, are presented as articulated systems of communication, defined by adding on different layers of graphics, images, movies, products, light, effects.

read more


Like a beehive, these levels slide over each other to form different stratifications and possible interpretations, as dynamic structures made of light, technology, multimedia and matter able to combine the cutting-edge research of the new product with the reference world of sports. Historical pictures and objects from the world of sport, alongside Hogan products, are showcased inside the Roundhouse in London, an old shrine of rock and punk music of the 1960s and 70s.

13
08
04
11
12
09
01


To contain, to transport, to travel. A wealth of objects, pictures and ideas, which can be carried from place to place.
The chests, freely positioned in the darkness of the open space of the Roundhouse, are presented as articulated systems of communication, defined by adding on different layers of graphics, images, movies, products, light, effects.
Like a beehive, these levels slide over each other to form different stratifications and possible interpretations, as dynamic structures made of light, technology, multimedia and matter able to combine the cutting-edge research of the new product with the reference world of sports. Historical pictures and objects from the world of sport, alongside Hogan products, are showcased inside the Roundhouse in London, an old shrine of rock and punk music of the 1960s and 70s.

13
08
04
11
12
09
01

Start typing and press Enter to search