Giugiaro, 45 anni de design italiano. São Paulo

Museu da Casa Brasileira. São Paulo. Brasil / Ferbuary 2013 / Giugiaro Design

Giugiaro, 45 anni de design italiano. São Paulo

Museu da Casa Brasileira. São Paulo. Brasil / Ferbuary 2013 / Giugiaro Design


The project for the exhibition “Giugiaro, Italian design de 45 anos” curated by Marco Guidone and Ico Migliore, develops, along the various sections, the constant comparison between the two generations of designers, Giugiaro father and son, on various topics.

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At the entrance, a three-dimensional  “abacus” collects the main design products signed over the years by Italdesign, in a continuous interplay between physical objects and real scale prototypes.
Then two wide “wunderkammer”,  each one dedicated to a designer, collect a selection of personal objects. The rooms, opposite one to the other, create a comfortable and meaningful  atmosphere. Along the Icons’ room, cones of light enclose the most symbolic objects supported by a story made up by numbers and evanescent citations.
The creative process, represented in the following section, is an environment worth diving into. A fragmented narration by images (details, backstage, production) and clips, to illustrate the plurality of aspects characterizing the Giugiaro production.
The shots taken by Helmut Newton e Wayne Maser close the exhibition itinerary: supported by lightweight, self-supporting structures, 16 photographs, inspired  by the cars designed by Italdesign Giugiaro give evidence of the subtle boundary which at the same time divides and connects art and design.
Project in collaboration with FullBrand.

a-exposi-%c2%a6u%c2%a6uo-img_7492-34
a-exposi-%c2%a6u%c2%a6uo-img_7498-40
5
giugiaro_6
Giugiaro, 45 anni de design italiano. São Paulo
a-exposi-%c2%a6u%c2%a6uo-img_7477-22


The project for the exhibition “Giugiaro, Italian design de 45 anos” curated by Marco Guidone and Ico Migliore, develops, along the various sections, the constant comparison between the two generations of designers, Giugiaro father and son, on various topics.
At the entrance, a three-dimensional  “abacus” collects the main design products signed over the years by Italdesign, in a continuous interplay between physical objects and real scale prototypes.
Then two wide “wunderkammer”,  each one dedicated to a designer, collect a selection of personal objects. The rooms, opposite one to the other, create a comfortable and meaningful  atmosphere. Along the Icons’ room, cones of light enclose the most symbolic objects supported by a story made up by numbers and evanescent citations.
The creative process, represented in the following section, is an environment worth diving into. A fragmented narration by images (details, backstage, production) and clips, to illustrate the plurality of aspects characterizing the Giugiaro production.
The shots taken by Helmut Newton e Wayne Maser close the exhibition itinerary: supported by lightweight, self-supporting structures, 16 photographs, inspired  by the cars designed by Italdesign Giugiaro give evidence of the subtle boundary which at the same time divides and connects art and design.
Project in collaboration with FullBrand.

a-exposi-%c2%a6u%c2%a6uo-img_7492-34
a-exposi-%c2%a6u%c2%a6uo-img_7498-40
5
giugiaro_6
Giugiaro, 45 anni de design italiano. São Paulo
a-exposi-%c2%a6u%c2%a6uo-img_7477-22

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