Foscarini Stand. Milan

Salone del Mobile Euroluce. Milan / April 2009 / Foscarini

Foscarini Stand. Milan

Salone del Mobile Euroluce. Milan / April 2009 / Foscarini


The project is based on a changing landscape. A kind of urban metaphor of a hypothetical town of Foscarini in which the main concept is to make people head for the main square through these objects’ path.

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The square (agorà) becomes a focus point concerning the quality of lighting through 360° dynamic projections (regarding graphics and products).
The space has been designed as an intersection with the presence of actual showcases for the new collection of lamps which defines an open widespread net of itineraries.
The visitor thus finds himself surrounded by an intriguing atmosphere, encountering a series of very different visual effects, also thanks to the dynamic graphic design with its contrasting images arranged on the walls of the square.

foscarini_011
foscarini_016
foscarini_022
foscarini_008
foscarini_156
foscarini_097
foscarini_112
foscarini_001
foscarini_129
3_100209.ai


The project is based on a changing landscape. A kind of urban metaphor of a hypothetical town of Foscarini in which the main concept is to make people head for the main square through these objects’ path.
The square (agorà) becomes a focus point concerning the quality of lighting through 360° dynamic projections (regarding graphics and products).
The space has been designed as an intersection with the presence of actual showcases for the new collection of lamps which defines an open widespread net of itineraries.
The visitor thus finds himself surrounded by an intriguing atmosphere, encountering a series of very different visual effects, also thanks to the dynamic graphic design with its contrasting images arranged on the walls of the square.

foscarini_011
foscarini_016
foscarini_022
foscarini_008
foscarini_156
foscarini_097
foscarini_112
foscarini_001
foscarini_129
3_100209.ai

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