Expo Flags Boulevard and Palo Milano for Expo 2015. Milan

Via Dante. Cordusio. Piazza del Duomo. Milan / April 2011 / City of Milan

Expo Flags Boulevard and Palo Milano for Expo 2015. Milan

 

 

Via Dante. Cordusio. Piazza del Duomo. Milan / April 2011 / City of Milan


On the occasion of Expo 2015, this communicative urban installation represents the Nations that will join the international event.
The installation is meant to spread all over the city center area, growing with the Nations that will take part at the Expo along the years, starting from 2011.

read more


The national ensigns are displayed in an original way in the Flags Boulevard, lining up along the walking artery that links the Duomo (Milano Cathedral) to the Castello Sforzesco (Sforza Castle).
The “Palo Milano” (Milano pole), a flexible, self-supporting and highly recognizable vertical element was conceived for this occasion and to be part of the urban rhythm, creating an in-progress installation. This flexible tool offers a sitting base able to transform streets into welcoming places where people can stop by and meet.
The central banner represents a reinterpretation of the all national flags together and shows a couple of slim side banners with the Italian, English and French names of the countries and a small original flag representation that makes every single national identity clearly recognizable.
After the Expo, “Palo Milano” will be left as an heritage to the City of Milano for future uses.

In collaboration with Italo Lupi
photo by Andrea Martiradonna / courtesy of Italo Lupi

flags-boulevard_asc05588-2__photo-by-andrea-martiradonna
flags-boulevard_dsc04946_photo-by-andrea-martiradonna
dsc05481_2_fused
img_1548
img_1539
flags-boulevard_dsc04954_photo-by-andrea-martiradonna
img_1529
flags-boulevad_dsc05648_53_54_55_tonemapped_photo-by-andrea-martiradonna


On the occasion of Expo 2015, this communicative urban installation represents the Nations that will join the international event.
The installation is meant to spread all over the city center area, growing with the Nations that will take part at the Expo along the years, starting from 2011.
The national ensigns are displayed in an original way in the Flags Boulevard, lining up along the walking artery that links the Duomo (Milano Cathedral) to the Castello Sforzesco (Sforza Castle).
The “Palo Milano” (Milano pole), a flexible, self-supporting and highly recognizable vertical element was conceived for this occasion and to be part of the urban rhythm, creating an in-progress installation. This flexible tool offers a sitting base able to transform streets into welcoming places where people can stop by and meet.
The central banner represents a reinterpretation of the all national flags together and shows a couple of slim side banners with the Italian, English and French names of the countries and a small original flag representation that makes every single national identity clearly recognizable.
After the Expo, “Palo Milano” will be left as an heritage to the City of Milano for future uses.

In collaboration with Italo Lupi
photo by Andrea Martiradonna / courtesy of Italo Lupi

flags-boulevard_asc05588-2__photo-by-andrea-martiradonna
flags-boulevard_dsc04946_photo-by-andrea-martiradonna
dsc05481_2_fused
img_1548
img_1539
flags-boulevard_dsc04954_photo-by-andrea-martiradonna
img_1529
flags-boulevad_dsc05648_53_54_55_tonemapped_photo-by-andrea-martiradonna

Start typing and press Enter to search