Egyptian Museum. A building site as an event. Turin


Environmental Graphics.
Identity & Branding.
Wayfinding.

Competition 1st Prize / Egyptian Museum. Turin /July 2012 / Fondazione Museo delle Antichità Egizie di Torino

Egyptian Museum. A building site as an event. Turin


Environmental Graphics.
Identity & Branding.
Wayfinding.

Competition 1st Prize / Egyptian Museum. Turin /July 2012 / Fondazione Museo delle Antichità Egizie di Torino


The “Egizio Aperto” project, conceived in collaboration with Zoppoli&Pulcher, develops through an integrated system of diffused interventions, as a sort of centripetal force: from the city to the block, to the building up inside the museum itself.

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The objective is to transform the needs and modification of a restoration project into communication opportunities, still allowing the visit of the museum together with a clear and univocal reading of the change in course. The projects starts form a real coordinated image intervention where the added value comes out through the identification of a system of codes and elements. The concept of  “experience path”, backbone of the whole system of design interventions, sets up over the integration and synergy of pathway, confidence and narration.
It’s a strong and memorable sign that gathers in itself different suggestions from the Egyptian world (eye of Ra, God of the Sun) and from the typical imaginary of the building site ( the texture of the fencing). The concept of “Experience path”, the backbone of the whole system of the design interventions, develops through the integration and synergy of path, security and narration.
The key element of the project is, from via Principe Amedeo, the “emotional portal” to the museum: an innovative and strongly scenic project, meant to involve the visitor/explorer by transforming an access and transition passage into an unexpected, dynamic and memorable environment that prepares to the visit and carries you by the hand into the discovery of the work in progress.

1_cantiere-come-evento_we-are-open
2_ms_museo-egizio_corporate-1
3_cantiere-come-evento_cimg5364_b
4_cantiere-come-evento_we-are-open-2
5_cantiere-come-evento_retro-panca
6_img_1039
7_cantiere-come-evento_corridoio-9
8_cantiere-come-evento_corridoio
9_cantiere-come-evento_corridoio-grafiche-01
10_cantiere-come-evento_cesate-3
11_cantiere-come-evento_cesate
12_cantiere-come-evento_img_1797
13_cantiere-come-evento_cesate-2


The “Egizio Aperto” project, conceived in collaboration with Zoppoli&Pulcher, develops through an integrated system of diffused interventions, as a sort of centripetal force: from the city to the block, to the building up inside the museum itself.
The objective is to transform the needs and modification of a restoration project into communication opportunities, still allowing the visit of the museum together with a clear and univocal reading of the change in course. The projects starts form a real coordinated image intervention where the added value comes out through the identification of a system of codes and elements. The concept of  “experience path”, backbone of the whole system of design interventions, sets up over the integration and synergy of pathway, confidence and narration.
It’s a strong and memorable sign that gathers in itself different suggestions from the Egyptian world (eye of Ra, God of the Sun) and from the typical imaginary of the building site ( the texture of the fencing). The concept of “Experience path”, the backbone of the whole system of the design interventions, develops through the integration and synergy of path, security and narration.
The key element of the project is, from via Principe Amedeo, the “emotional portal” to the museum: an innovative and strongly scenic project, meant to involve the visitor/explorer by transforming an access and transition passage into an unexpected, dynamic and memorable environment that prepares to the visit and carries you by the hand into the discovery of the work in progress.

1_cantiere-come-evento_we-are-open
2_ms_museo-egizio_corporate-1
3_cantiere-come-evento_cimg5364_b
4_cantiere-come-evento_we-are-open-2
5_cantiere-come-evento_retro-panca
6_img_1039
7_cantiere-come-evento_corridoio-9
8_cantiere-come-evento_corridoio
9_cantiere-come-evento_corridoio-grafiche-01
10_cantiere-come-evento_cesate-3
11_cantiere-come-evento_cesate
12_cantiere-come-evento_img_1797
13_cantiere-come-evento_cesate-2

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