BTicino Concept Store. Milan

Milan / April 2011 / BTicino SpA

BTicino Concept Store. Milan

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works_loghi-awards_2x2-04

Milan / April 2011 / BTicino SpA


The new concept store introduces the visitor, by means of an emotional tunnel, to a knowledge and experience of domotic products and innovations belonging to BTicino world involving Living and Work places.

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From the reception area, a space characterised by light and graphics, one moves on to the “emotional tunnel”: a very high space with controlled light, where dynamic walls and reflecting surfaces tell, through interactive content-videos and dedicated audio stations, the narration of the BTicino world of innovation.
The space, created as a structured instrument of experience, is able to induce in the visitor new methods of product knowledge and familiarity, offering BTicino customers the flexibility of on-going updates.

bticino_showroom_milano_09
bticino_showroom_milano_11
bticino_showroom_milano_07
bticino_showroom_milano_06
bticino_showroom_milano_04


The new concept store introduces the visitor, by means of an emotional tunnel, to a knowledge and experience of domotic products and innovations belonging to BTicino world involving Living and Work places.
From the reception area, a space characterised by light and graphics, one moves on to the “emotional tunnel”: a very high space with controlled light, where dynamic walls and reflecting surfaces tell, through interactive content-videos and dedicated audio stations, the narration of the BTicino world of innovation.
The space, created as a structured instrument of experience, is able to induce in the visitor new methods of product knowledge and familiarity, offering BTicino customers the flexibility of on-going updates.

bticino_showroom_milano_09
bticino_showroom_milano_11
bticino_showroom_milano_07
bticino_showroom_milano_06
bticino_showroom_milano_04

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