B&B Italia / The perfect density. B&B Italia’s headquarter

B&B Italia’s headquarter. Novedrate (CO) / October 2017 / B&B Italia

B&B Italia / The perfect density. B&B Italia’s headquarter

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B&B Italia’s headquarter. Novedrate (CO) / October 2017 / B&B Italia


The exhibition B&B Italia / The perfect density, conceived to celebrate the 50th anniversary of B&B Italia and hosted at the Triennale di Milano during the Milan Design Week 2016, becomes permanent at the B&B Italia’s headquarter in Novedrate.

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The installation identifies the concept of density as the narrative fulcrum. “Density” is taken as a feature of B&B Italia’s identity in a broad sense: from the product physical and material nature to the conceptual one. Density of ideas and projects, always projecting the company into the future, through a continuous drive for innovation.
Through a narrative synthesis, built on intersecting light planes, images and historical graphics, the installation presents a symbolic representation of the pulsating brain of a company that, over the years, has been capable of producing unique pieces, veritable icons of Italian design.

Photo by Andrea Martiradonna

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The exhibition B&B Italia / The perfect density, conceived to celebrate the 50th anniversary of B&B Italia and hosted at the Triennale di Milano during the Milan Design Week 2016, becomes permanent at the B&B Italia’s headquarter in Novedrate.
The installation identifies the concept of density as the narrative fulcrum. “Density” is taken as a feature of B&B Italia’s identity in a broad sense: from the product physical and material nature to the conceptual one. Density of ideas and projects, always projecting the company into the future, through a continuous drive for innovation.
Through a narrative synthesis, built on intersecting light planes, images and historical graphics, the installation presents a symbolic representation of the pulsating brain of a company that, over the years, has been capable of producing unique pieces, veritable icons of Italian design.

Photo by Andrea Martiradonna

3_the-perfect-density
13_the-perfect-density
12_the-perfect-density
7_the-perfect-density
11_the-perfect-density
6_the-perfect-density
1_the-perfect-density
8_the-perfect-density
9_the-perfect-density

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