Achille Castiglioni and Brothers. Master of Italian Design. Milan


Exhibition.
Environmental Graphics.
Curatorship.
Multimedia.

Seoul Arts Center / Hangaram Art Museum 2F. Seoul /January 2020 / Project Collective

Achille Castiglioni and Brothers. Master of Italian Design. Milan


Exhibition.
Environmental Graphics.
Curatorship.
Multimedia.

Seoul Arts Center / Hangaram Art Museum 2F. Seoul /January 2020 / Project Collective


The exhibition has been organised by Project Collective Ltd. and Artmining in collaboration with the Achille Castiglioni Foundation and has the patronage of the Embassy of Italy to the Republic of Korea. Also it is supported by the Italian Cultural Institute in Seoul, the Seoul Foundation for Arts and Culture, KonaCard, Hyundai Department Store, Duomo&co., a.tempo, rooming, Focusis and Lighting News.

The exhibition is held within a space measuring more than 1000m2 and investigates the professional and private side of Achille Castiglioni and his brothers Livio and Pier Giacomo, on the background of the cultural dynamics that have characterised Italy in the last 60 years.
As curators of the exhibition, Ico Migliore and Mara Servetto seek to give shape to the originality of the Castiglionis’ design vision, which generated objects that have been consecrated as true design icons over time, and which profoundly influenced the development of design and interior architecture on a global scale.

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58 years of career, 67 awards, more than 1000 projects in the fields of industrial design, installation and architecture: these are just some of the numbers relating to Achille Castiglioni, to which the visitor is introduced entering the first room. Here, sequences of light and overlapping graphic panels display these data while a video gathering pictures and historic shoots of the Castiglionis is projected on a large screen, defining an engaging overall scenario.
With the second room, we enter into the heart of the Milanese context, which is explored from the 1950s onwards. Various narrative hubs clustered within kaleidoscopic containers enriched with graphics and videos offer insight into the family and their studio, which can now be visited and which has become a Foundation. The room is completed with a collection of iconic objects designed by architects contemporary to Achille Castiglioni who, like him, marked the evolution of the style and way of living in those years. The Eclisse lamp by Vico Magistretti, the Grillo telephone by Marco Zanuso, the Anna G. bottle opener by Alessandro Mendini and the Cubo ashtray by Bruno Munari are just some of the items on display, and are exhibited under a macrograph portraying the designers within the Alessi factory, by Gianni Berengo Gardin. The exhibition graphics designed by Migliore + Servetto Architects are enriched by a graphic intervention from the architect Italo Lupi in this room.
The third room is conceived as a large Wunderkammer dedicated to the Castiglionis’ creative process in the field of design and installation. Anonymous design, ready mades and the pairing of form and function are just some of the manifestations of this method, which is made accessible to visitors through a selection of whole or dismantled objects displayed within a scaffolding that contains the narration, enhanced by pop graphics. In the centre of the room, the same structure serves as a support for colourful boxes that include multiple narratives made up of images, scale models and videos, which guide visitors as they discover some of the most important installations created by the Castiglioni brothers.
Finally, the protagonists of the fourth room are the objects that earned the Castiglionis international recognition: the “icons”. A system of tables at different heights has been designed in order to display these masterpieces of industrial design, which were conceived for Flos, Alessi and Zanotta, among others. The graphic design by Steven Guarnaccia accompanies visitors as they learn about the objects on display, offering an ironic interpretation of the process that led to their creation.
At the end of the exhibition path, within a space rendered infinite by a play of mirrors, the “Woods of Posters” comes to life as an ongoing affectionate tribute to Achille Castiglioni by international graphic designers. The collection, first created on the occasion of an exhibition “Achille Castiglioni Visionary” (Chiasso, 2018), is enriched with new interesting visions. Ten new posters made by prominent Korean graphic designers join the 24 previously created by Italian, Swiss and English designers and young talents.

01_bigbang-castiglioni-00
01_bigbang-castiglioni-02
01_bigbang-castiglioni-01
02_milan
02_the-family-00
02_the-family-01
02_the-studio
03_the-creative-process_form-function
03_the-creative-process_ready-made-01
03_the-creative-process_ready-made-00
03_the-creative-process_temporary-architectures-00
03_the-creative-process_tempory-architectures-02
04_the-icons
04_diabolik-00
04_astorina-focus_m2
04_the-woods-of-posters

The exhibition has been organised by Project Collective Ltd. and Artmining in collaboration with the Achille Castiglioni Foundation and has the patronage of the Embassy of Italy to the Republic of Korea. Also it is supported by the Italian Cultural Institute in Seoul, the Seoul Foundation for Arts and Culture, KonaCard, Hyundai Department Store, Duomo&co., a.tempo, rooming, Focusis and Lighting News.
The exhibition is held within a space measuring more than 1000m2 and investigates the professional and private side of Achille Castiglioni and his brothers Livio and Pier Giacomo, on the background of the cultural dynamics that have characterised Italy in the last 60 years.
As curators of the exhibition, Ico Migliore and Mara Servetto seek to give shape to the originality of the Castiglionis’ design vision, which generated objects that have been consecrated as true design icons over time, and which profoundly influenced the development of design and interior architecture on a global scale.
58 years of career, 67 awards, more than 1000 projects in the fields of industrial design, installation and architecture: these are just some of the numbers relating to Achille Castiglioni, to which the visitor is introduced entering the first room. Here, sequences of light and overlapping graphic panels display these data while a video gathering pictures and historic shoots of the Castiglionis is projected on a large screen, defining an engaging overall scenario.
With the second room, we enter into the heart of the Milanese context, which is explored from the 1950s onwards. Various narrative hubs clustered within kaleidoscopic containers enriched with graphics and videos offer insight into the family and their studio, which can now be visited and which has become a Foundation. The room is completed with a collection of iconic objects designed by architects contemporary to Achille Castiglioni who, like him, marked the evolution of the style and way of living in those years. The Eclisse lamp by Vico Magistretti, the Grillo telephone by Marco Zanuso, the Anna G. bottle opener by Alessandro Mendini and the Cubo ashtray by Bruno Munari are just some of the items on display, and are exhibited under a macrograph portraying the designers within the Alessi factory, by Gianni Berengo Gardin. The exhibition graphics designed by Migliore + Servetto Architects are enriched by a graphic intervention from the architect Italo Lupi in this room.
The third room is conceived as a large Wunderkammer dedicated to the Castiglionis’ creative process in the field of design and installation. Anonymous design, ready mades and the pairing of form and function are just some of the manifestations of this method, which is made accessible to visitors through a selection of whole or dismantled objects displayed within a scaffolding that contains the narration, enhanced by pop graphics. In the centre of the room, the same structure serves as a support for colourful boxes that include multiple narratives made up of images, scale models and videos, which guide visitors as they discover some of the most important installations created by the Castiglioni brothers.
Finally, the protagonists of the fourth room are the objects that earned the Castiglionis international recognition: the “icons”. A system of tables at different heights has been designed in order to display these masterpieces of industrial design, which were conceived for Flos, Alessi and Zanotta, among others. The graphic design by Steven Guarnaccia accompanies visitors as they learn about the objects on display, offering an ironic interpretation of the process that led to their creation.
At the end of the exhibition path, within a space rendered infinite by a play of mirrors, the “Woods of Posters” comes to life as an ongoing affectionate tribute to Achille Castiglioni by international graphic designers. The collection, first created on the occasion of an exhibition “Achille Castiglioni Visionary” (Chiasso, 2018), is enriched with new interesting visions. Ten new posters made by prominent Korean graphic designers join the 24 previously created by Italian, Swiss and English designers and young talents. 

01_bigbang-castiglioni-00
01_bigbang-castiglioni-02
01_bigbang-castiglioni-01
02_milan
02_the-family-00
02_the-family-01
02_the-studio
02_the-masters
02_the-masters_focus
03_the-creative-process_form-function
03_the-creative-process_ready-made-01
03_the-creative-process_ready-made-00
03_the-creative-process_temporary-architectures-00
03_the-creative-process_tempory-architectures-02
03_the-creative-process_temporary-architectures-01
04_the-icons
04_astorina-focus_m2
04_diabolik-00
04_the-woods-of-posters

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