A Wheel for Pedrali. Milan

Salone del Mobile. Milan / April 2012 / Pedrali Spa

A Wheel for Pedrali. Milan

works_loghi-awards_2x2-06

Salone del Mobile. Milan / April 2012 / Pedrali Spa


A dynamic and allegoric landscape, made of 10 scenographic, big, out of scale, 5 metres diameter wheels, displays Pedrali’s products in all their finishings and shapes.

read more


The series and the wide range of the offer are enlightened by the living narrative of graphic dynamic video projections, shown on the wheels’ backgrounds and allowing a double layer of reading.
The volume designed for the reception and the lounge area becomes a background offstage of the different perspectives.
A multilayered border, containing from metallic grid to semi-transparent fabric, allows to see through into the depth.
An installation along the sides of the volume, with the new exterior lights produced by Pedrali, characterizes and underlines the different layers with light.


photo by Ottavio Tomasini / Chiara Berselli

pedrali_01
4
6_ms_a-wheel-for-pedrali
4_ms_a-wheel-for-pedrali
pedrali_02
M+S_piante 2016.06.28 2
5_ms_a-wheel-for-pedrali
8_ms_a-wheel-for-pedrali
11_sketch-by-ico-migliore
10_ms_a-wheel-for-pedrali
2_ms_a-wheel-for-pedrali
3_ms_a-wheel-for-pedrali
9_ms_a-wheel-for-pedrali
6
7_ms_a-wheel-for-pedrali
pedrali_03


A dynamic and allegoric landscape, made of 10 scenographic, big, out of scale, 5 metres diameter wheels, displays Pedrali’s products in all their finishings and shapes.
The series and the wide range of the offer are enlightened by the living narrative of graphic dynamic video projections, shown on the wheels’ backgrounds and allowing a double layer of reading.
The volume designed for the reception and the lounge area becomes a background offstage of the different perspectives.
A multilayered border, containing from metallic grid to semi-transparent fabric, allows to see through into the depth.
An installation along the sides of the volume, with the new exterior lights produced by Pedrali, characterizes and underlines the different layers with light.

photo by Ottavio Tomasini / Chiara Berselli

pedrali_01
4
6_ms_a-wheel-for-pedrali
4_ms_a-wheel-for-pedrali
pedrali_02
M+S_piante 2016.06.28 2
5_ms_a-wheel-for-pedrali
8_ms_a-wheel-for-pedrali
11_sketch-by-ico-migliore
10_ms_a-wheel-for-pedrali
3_ms_a-wheel-for-pedrali
9_ms_a-wheel-for-pedrali
2_ms_a-wheel-for-pedrali
6
7_ms_a-wheel-for-pedrali
pedrali_03

Start typing and press Enter to search